While checking my email this afternoon (I now do it once a day, very liberating to close the email program.) I came across several confirmation emails. Now, I’ve tested and tracked a lot of things when it comes to confirmation emails, and I know what works. But apparently, nobody else gives much thought to them.
Heres a simple tip that will increase the number of people who confirm & complete the optin process…
Make sure the confirmation link is “above the fold”.
By above the fold, I mean that if you view it in your email program, the link shows up without you having to scroll down.
Why? Possibly because when people see that link, they know what it is, and just click it by default. I actually did a test, and wrote “purple monkey dishwasher” above my confirmation link, and had the link above the fold. The result? 85% confirmed their optin, the other 15% asked me what the heck I was talking about.
So from now on, instead of using that space to explain why you’re emailing people, just do a quick 2-3 sentence blurb, and let it go. And yes, this works in other niches as well.
Try it – you’ll enjoy the results!
- Cherilyn
