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The Biggest Mistake Small Businesses Make with Social Media

Every once in a while, we here at BuzzCrate have an opportunity to make a real difference to small businesses just by publishing a simple blog post. This is one of those times. What you’re about to read will, we hope, be a great eye opener for those of you already using social media to [...]

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The Desert Billboard Method

I would like to talk a bit today about a method of marketing that is currently being touted as “the next big thing”, “absolutely essential to doing business today”, and “the best investment your business will make this decade.” Companies around the world are making a good living by telling businesses small and large that [...]

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3 Questions You MUST Ask Yourself to Market Your Business

While watching an old rerun of “The Dragons’ Den”, a show on CBC about entrepreneurs seeking funding, I found myself in shock. Not only did one of the Dragons react harshly, but it was actually warranted. They saw a business with a million dollar valuation that had no revenue whatsoever, which is bad enough in [...]

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Building a Community Around Your Business

Community building is so important to a business. Sure, you can advertise in the Yellow Pages, put up a website, use Pay Per Click advertisements, you can even use television and billboard advertising – take out a full-page spread in a national newspaper if you want. But what will that do? High cost per lead, [...]

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How to Become an Expert in Your Field

Being an expert is a highly profitable exercise. Unlike being the “first” at something (which can easily be taken away, since the person who is second can easily claim to fix all of your mistakes…) being an expert is permanent. Well, that is to say, it lasts as long as you want it to, and [...]

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