As an introductory offer, we are offering our professional direct response site formatting for just $97!

You provide us with an HTML template and/or graphics, along with your site content or sales copy, and our professional web designers and copywriters will work together to format your sales page for optimum conversions!

- Guide your visitors to the most important aspects of your page with attention grabbing layouts!

- Increase conversions by improving the readability and navigation of your site with the best design and formatting team online today!

- Watch the principles of direct response design in action, as we turn your website from dull and boring into a carefully crafted masterpiece of persuasion!

- Decrease refunds and increase customer satisfaction by improving your professional appearance!

- Add to your credibility with a professionally formatted site!

- Work directly with our formatting team to get the look and feel you want for your site!

- Have time tested and proven direct response principles implemented on squeeze pages, landing pages, sales letters, order forms, and even thank you pages to maximize response!

- And a whole lot more!

But we’re ONLY offering this price until August 15th, so hurry and get your Direct Response Web Formatting Package now!

- Darren W.

But I have some bad news for you. A web designer is probably the last person you want to trust with your online presence.

This article is about the difference between a web designer and a marketing integration specialist, and how you should decide which one to hire.

A web designer will:
- Charge up to tens of thousands of dollars to design you a nice logo, and create a pretty looking website.
- They will integrate flash into your website, to make it look even fancier (although it will load a lot slower, and the search engines HATE flash…)
- They will design your site to look nice, but not bother with any search engine optimization (which is how you would get traffic to your site.)
- Once the site is complete, they will ask you to write your own information for the home page, about page, contact page, and other elements, and will then “copy and paste” your content onto your new website.
- They will deliver the website, and tell you that it is now up to you to get visitors to it and figure out how to get the site making money all on your own.

Whereas a Marketing Integration Specialist will:
- Charge a more reasonable fee for the actual design of the site, and outsource your logo design to their trusted partners.
- Only integrate flash into your website in the form of online commercials and customer testimonials delivered on video.
- Create your site using a platform that is search-engine friendly, and completely optimize your site to get huge traffic from Google, Yahoo, and MSN.
- Write all of the information and content for you using sales principles, to get you the maximum response possible for your website.
- Integrate testing and tracking options into your website, so you can see what is getting people to call you and what isn’t working.
- Use other methods to drive massive traffic to your brand new website, so that your website becomes a profitable asset.
- Integrate lead generation auto-response technology right into the site, so your potential customers are followed up with automatically via email, and their contact details are sent directly to you.
- Provide ongoing tweaking of your website using the testing and tracking system to get you the best results.
- Consult with you on your goals, and give you the details on the right solution – not just the most expensive one.
- Integrate your website with your offline marketing methods to gain more exposure.
- Help you implement customer retention programs in your business, to keep those new customers buying from you.
- Conduct a marketing audit, and help you cut out underperforming advertisements.
- and a whole lot more…

Plus, a Marketing Integration Specialist will provide you with a FREE consultation and a FREE proposal for your business, telling you the exact steps they will take with no obligation to purchase their services.

As you can see, a web designer is probably the last person you should trust with your online presence. If you’d like to speak to a marketing integration specialist, visit www.thecanadiancopywriter.com or call 604-392-7076 for a no hassle, no obligation FREE consultation!

You go online, and find a multitude of companies who will blast your press release out across the internet to various online news sites either for free, or for a fee.

But this is content that relates to your local business – is there really a need to send your press release to Google News and The New York Times?

Well, the short answer is yes and no.

Yes, you should send your press release out to services like Google News, especially if you have backlinks to your main site in the content. But no, you don’t really need to send out your press release to national papers if your target customers are purely local. There is simply no point.

Here is the best, and most effective way of sending out a press release that will actually make a difference in your business…

Step One – Write out the press release with a local flair. Include the name of the city you are from, or a local landmark, or make it relevant somehow to local people.

Step Two – Use a free online press release distribution service like PRLog.org to send your release to services like Google News, online blogs, etc. This is great for SEO purposes, but it likely won’t get you any clients at all. For that, you’ll need to…

Step Three – Find the contact information for the editor for your local newspapers. Small town newspapers may only have one editor, while bigger newspapers will likely have an editor specifically for the section you are targeting. Find their name, email address, or mailing address (perhaps even fax number.) Send them an email asking if they accept press releases via email, or better yet, give them a call. Tell them a bit about your story, and ask if they would accept a copy of the release via email. If they say yes, email it off – if they prefer another method, do that instead.

This pretty much guarantees that your press release is getting into the right hands to get coverage that will actually help you, and saves you a substantial amount of money over online services.

Of course, if writing press releases and talking to all of the various newspaper editors isn’t something you want to do, you can always hire a Marketing Integration Specialist. They can help you to integrate the online and offline functionality of an effective press release in a way that will actually get you more business – instead of online services that will be spamming your press release to newspapers that won’t publish your content anyway, because it has no local relevance to them.

Heres a simple tip that will increase the number of people who confirm & complete the optin process…

Make sure the confirmation link is “above the fold”.

By above the fold, I mean that if you view it in your email program, the link shows up without you having to scroll down.

Why? Possibly because when people see that link, they know what it is, and just click it by default. I actually did a test, and wrote “purple monkey dishwasher” above my confirmation link, and had the link above the fold. The result? 85% confirmed their optin, the other 15% asked me what the heck I was talking about.

So from now on, instead of using that space to explain why you’re emailing people, just do a quick 2-3 sentence blurb, and let it go. And yes, this works in other niches as well.

Try it – you’ll enjoy the results!

- Cherilyn