We talk a lot about high-tech marketing on this website, on this blog, and in our interactions with people. Few people ever actually come out and ask, because over the course of a conversation it becomes apparent – but really, what is high-tech marketing anyway? High tech marketing is… To understand what high-tech marketing is, [...]
Canadian Leaders in High-Tech #UBB
Back in the day (well, you could pick any day pre-2008ish, really) Canadians were leaders in technology. We developed technology that would change the world, time and time again. The original telephone? Canadian. Decades later, the Blackberry – the first *real* smartphone – was developed by a Canadian company called Research In Motion. On the [...]
Yellow Page Advertising is DEAD…
… so please stop paying for it! There is a rumor going around right now that spurred this post. A rumor in marketing circles, that AT&T – one of the biggest phone book providers in the US – is no longer going to publish a physical phone book. While I can’t confirm the rumor, if [...]
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