There is a common thread among internet marketers today. Trying to balance doing what you love with doing what will make you the most cash.
Sure, if you really wanted to, you could write a product in a niche that you have no interest in. For example, even if you’re allergic to dogs and you’ve never owned one – you might even hate dogs – you could take notice of the fact that the dog training niche is a growing market, and create a product for that niche.
But you run into a problem.
First, procrastination hits… You write out all your wonderful plans about what you’re going to do, how you’re going to market your product, what it will be about. And then you stall. And you wait. And nothing ever gets done, because you move on to the next big thing that will make you a million dollars.
But what if you were to sit down one day, and just figure out what you’re really passionate about?
Is it really dog training? Or internet marketing? Or whatever niche you’re into right now?
Or are you passionate about gardening. Or golf. Or cooking. When you’re talking to a friend, what topic gets your heart racing? What really fires you up? What can you talk for literally hours on end about?
You’d be amazed what would happen if you decided to start working in that niche. Let’s say for a minute that you’re passionate about cooking.
Start a cooking blog. Just a simple one, nothing fancy. You can probably get the whole thing done in a day.
Then just start writing posts. Save some as drafts, and publish others right away. Add recipes. Add questions to engage your future readers. Take pictures of your dinner tonight. And start commenting on other cooking blogs.
Soon, you’ll start getting comments. And you’ll start getting traffic. And within a few months, maybe you can create your own recipe book – containing the best recipes submitted by users, or even your own recipes. Sell it as an ebook, and watch the sales start pouring in.
Why does that work?
Because people like passion. They like content. They eat it up when someone clearly loves to write or talk about a subject that THEY are interested in, too. And they’re willing to pay their hard earned money to hear what you have to say.
So try that today. Instead of thinking of niches that can make you a boatload of cash, even if you’re not that interested… Think of a niche that you LOVE. Even if it isn’t that big, or doesn’t look that lucrative. And start a blog. Build a following.
You’ll be amazed what will happen next.
Tell me, readers – what is YOUR passion?
- Cherilyn Woodhouse
