I have recently moved the information regarding my copywriting services to a new domain, at www.TheCanadianCopywriter.com

Please visit that site for more info on my profit-pulling copy services!

- Cheryl

As an introductory offer, we are offering our professional direct response site formatting for just $97!

You provide us with an HTML template and/or graphics, along with your site content or sales copy, and our professional web designers and copywriters will work together to format your sales page for optimum conversions!

- Guide your visitors to the most important aspects of your page with attention grabbing layouts!

- Increase conversions by improving the readability and navigation of your site with the best design and formatting team online today!

- Watch the principles of direct response design in action, as we turn your website from dull and boring into a carefully crafted masterpiece of persuasion!

- Decrease refunds and increase customer satisfaction by improving your professional appearance!

- Add to your credibility with a professionally formatted site!

- Work directly with our formatting team to get the look and feel you want for your site!

- Have time tested and proven direct response principles implemented on squeeze pages, landing pages, sales letters, order forms, and even thank you pages to maximize response!

- And a whole lot more!

But we’re ONLY offering this price until August 15th, so hurry and get your Direct Response Web Formatting Package now!

- Darren W.

- 2 new niches every month

- all of the keywords you’ll need in each niche

- 1 landing page for each niche to collect email addresses

- 5 emails for each niche to sell affiliate products

- 3 pre-selected high converting affiliate products for each niche

- an entire traffic driving system, step by step, laid out in a checklist.

- a members’ only forum to network with other Instant Niche Income Members

- untold numbers of surprise bonuses to be sent out over the next few years to members…

But it also gives you a full email coaching program with dedicated access to me during business hours to ask questions, get direction, get feedback, and get support!

And the best part is, you can get it all for under $50/month (less than half the cost of an average coaching program, WITHOUT any of the PLR, forums, traffic systems, or any other materials!)

Click here to see Instant Niche Income now!

But I have some bad news for you. A web designer is probably the last person you want to trust with your online presence.

This article is about the difference between a web designer and a marketing integration specialist, and how you should decide which one to hire.

A web designer will:
- Charge up to tens of thousands of dollars to design you a nice logo, and create a pretty looking website.
- They will integrate flash into your website, to make it look even fancier (although it will load a lot slower, and the search engines HATE flash…)
- They will design your site to look nice, but not bother with any search engine optimization (which is how you would get traffic to your site.)
- Once the site is complete, they will ask you to write your own information for the home page, about page, contact page, and other elements, and will then “copy and paste” your content onto your new website.
- They will deliver the website, and tell you that it is now up to you to get visitors to it and figure out how to get the site making money all on your own.

Whereas a Marketing Integration Specialist will:
- Charge a more reasonable fee for the actual design of the site, and outsource your logo design to their trusted partners.
- Only integrate flash into your website in the form of online commercials and customer testimonials delivered on video.
- Create your site using a platform that is search-engine friendly, and completely optimize your site to get huge traffic from Google, Yahoo, and MSN.
- Write all of the information and content for you using sales principles, to get you the maximum response possible for your website.
- Integrate testing and tracking options into your website, so you can see what is getting people to call you and what isn’t working.
- Use other methods to drive massive traffic to your brand new website, so that your website becomes a profitable asset.
- Integrate lead generation auto-response technology right into the site, so your potential customers are followed up with automatically via email, and their contact details are sent directly to you.
- Provide ongoing tweaking of your website using the testing and tracking system to get you the best results.
- Consult with you on your goals, and give you the details on the right solution – not just the most expensive one.
- Integrate your website with your offline marketing methods to gain more exposure.
- Help you implement customer retention programs in your business, to keep those new customers buying from you.
- Conduct a marketing audit, and help you cut out underperforming advertisements.
- and a whole lot more…

Plus, a Marketing Integration Specialist will provide you with a FREE consultation and a FREE proposal for your business, telling you the exact steps they will take with no obligation to purchase their services.

As you can see, a web designer is probably the last person you should trust with your online presence. If you’d like to speak to a marketing integration specialist, visit www.thecanadiancopywriter.com or call 604-392-7076 for a no hassle, no obligation FREE consultation!

What ever happened to standing out with your subject lines? Giving before receiving? Law of reciprocity? Dare I say, I’ve never written an autoresponder email without a shred of content in it like these people do every day. I’d be more than willing to help them – and I’d make a darn big difference to their bottom line, too. Just as you would, Michel.

Unfortunately, you can’t convince a drowning man to calm down and float – he’s too busy flailing about, trying not to breathe. Same with a lot of these marketers. We can’t convince them to calm down and respect their lists, because they’re too busy flailing around and trying not to go broke.

Like I said in a recent salesletter I wrote… Money doesn’t go away, it just moves away from the people who have mismanaged their resources, and into the hands of the people who deliver the most value. Obviously, if these marketers are dying off (which I think they soon will, if they don’t make a change), then their money will go into the hands of those who truly provide value.

You can’t ride on your name forever – even Bill Gates still has to work for credibility.

You go online, and find a multitude of companies who will blast your press release out across the internet to various online news sites either for free, or for a fee.

But this is content that relates to your local business – is there really a need to send your press release to Google News and The New York Times?

Well, the short answer is yes and no.

Yes, you should send your press release out to services like Google News, especially if you have backlinks to your main site in the content. But no, you don’t really need to send out your press release to national papers if your target customers are purely local. There is simply no point.

Here is the best, and most effective way of sending out a press release that will actually make a difference in your business…

Step One – Write out the press release with a local flair. Include the name of the city you are from, or a local landmark, or make it relevant somehow to local people.

Step Two – Use a free online press release distribution service like PRLog.org to send your release to services like Google News, online blogs, etc. This is great for SEO purposes, but it likely won’t get you any clients at all. For that, you’ll need to…

Step Three – Find the contact information for the editor for your local newspapers. Small town newspapers may only have one editor, while bigger newspapers will likely have an editor specifically for the section you are targeting. Find their name, email address, or mailing address (perhaps even fax number.) Send them an email asking if they accept press releases via email, or better yet, give them a call. Tell them a bit about your story, and ask if they would accept a copy of the release via email. If they say yes, email it off – if they prefer another method, do that instead.

This pretty much guarantees that your press release is getting into the right hands to get coverage that will actually help you, and saves you a substantial amount of money over online services.

Of course, if writing press releases and talking to all of the various newspaper editors isn’t something you want to do, you can always hire a Marketing Integration Specialist. They can help you to integrate the online and offline functionality of an effective press release in a way that will actually get you more business – instead of online services that will be spamming your press release to newspapers that won’t publish your content anyway, because it has no local relevance to them.

- The eye is pulled towards text headlines first (meaning too many graphics in your prime space is just a waste!)

- People seem to scan the left side of everything, from headlines to bulleted lists – so you want to put your most powerful words first!

- You have exactly 1 second to catch someone’s attention before they leave your page.

As you can see, some of these certainly have major web design implications. At least, for those of us who are interested in making a profit from our websites!

Check out the original article here.

Chilliwack, BC May 20^th 2009 — With approval of new anti-spam legislation looming in Ottawa, many business owners are concerned with what impact these laws will have on their marketing activities. The Electronic Commerce Protection Act, it would seem, has no interest in protecting electronic commerce itself.

While consumers are expected to embrace the new regulations with open arms, business owners may have a tough road ahead. “Email marketing is the most cost effective way to reach your target customers,” says local marketing consultant Cherilyn Woodhouse from http://www.TheCanadianCopywriter.com. “These new regulations could mean some big problems for small businesses, unless you have specialized knowledge in email marketing. Everything from $10,000 fines to more than a decade in jail.”

According to Woodhouse, a small business can easily add 20% to their bottom line each month simply by using an email marketing strategy. And the costs of becoming compliant with the new legislation are minimal, especially when compared to the profit potential.

“Consumers are moving online, more and more each day. Every business in Canada should be using email marketing to its fullest potential” said Woodhouse, “as long as they are being smart about it. Having an expert on your side can pay off in more ways than you can imagine.”

The new legislation has met initial all-party support in the House of Commons, and is expected to move into committee hearings in the coming weeks.

For a free email marketing consultation, including information regarding ECPA compliance, please visit http://www.TheCanadianCopywriter.com

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Who might be interested in reading what I have to say?

Small businesses who are looking for cost effective lead generation solutions

Small to medium businesses who are looking to create/improve their online presence

Online businesses who are struggling with lead generation and/or are seeking other revenue streams

Internet marketing consultants who want to keep up to date on industry insider information

And anyone who likes reading material geared to the individuals described above!

First post… A press release that I just wrote up regarding the new anti-spam legislation soon to be passed in Canada. Could be scary stuff – worth a read.

My Earth Day Rant – Originally Published April 23rd, 2007

Tony started it, so I’m going to get in my 2 cents.

Global warming is NOT caused by us.

See, a couple million years ago, there was an “ice age”. Everything was all frozen, and you had to wear a jacket in the summer. (j/k, you probably would have died north of the 49th parallel)

(Ok, it was 20,000 years ago (thanks Maximus!) but I’m still saying a couple million years, primarily for effect. )

Slowly, the earth started to warm up. And now, we’re still warming up. Soon, we’ll start to cool down again, and go back into an ice age.

Get it? Its a natural cycle that has been going on since our lovely planet was created, and it will continue regardless of how much you drive your car or use aerosol spray.

Now, I’m not saying you should litter & just forget about our little planet. We don’t want it to get covered in garbage long before we have to worry about it getting too warm.

BUT – we are not the primary cause of global warming & climate change. The earth itself is.

SO – I’m going to still be conscious of our lovely planet. But I’m not going to be another fear monger, telling you to stop driving etc etc.

AND FYI – a study came out recently that shows some alternative fuels are actually WORSE for our environment than gasoline.

And no, our oil reserves aren’t just going to dry up. Thats our lovely government working with the oil companies to drive prices up and grab more taxes. See the connection there?

The earth – in all her infinite beauty – knows what shes doing. So stop freaking out, and enjoy our planet!

My earth day rant is officially over.

- Cheryl